Tamagotchi Sales Surge with UK Store Launch

The Tamagotchi, a classic digital pet that made its debut in the late '90s, continues to capture the hearts and minds of gamers new and old alike. Global sales have doubled, making it a resounding success from 2022 through 2023. This surge is notably punctuated by the opening of the first Tamagotchi store in the UK — an event that hadn’t been seen since its inception, when it was at the height of its popularity two decades ago.

  • Revived tradition The modern Tamagotchi brings a familiar egg-shaped design but also includes features like connectivity, Wi-Fi gameplay, and downloadable content, making it more appealing to the evolving audience.

  • The Official Shop is in Camden Market where you can grab your Tamagotchi Connection today.


What sparked the renewed interest in Tamagotchi? Did the convenience of digital gameplay or perhaps its retro charm play the largest role?