

Honda and Toyota both slow played full electrification, emphasizing non-plug-in vehicles even as plug in models started moving real volumes.
But Toyota was at least putting a real push in increasing their hybrid lineup, and lining up increasing amounts of electric drivetrains (batteries, motors, regenerative braking chargers, etc.) in their supply chain.
In 2025, Honda sold 1.4 million vehicles in North America, 430,000 of which were electrified vehicles (50,000 of those being the GM-manufactured Prologue and ZDX), mostly non-plug-in hybrids. Honda has refused to bring a plug-in hybrid to market. Looking at the actual manufacturing, Honda has only partially electrified something like 25% of their vehicles.
Meanwhile, Toyota moved 2.5 million vehicles, 47% of which were electrified. About 50,000 of them were plug-in hybrids and 22,000 were full electric. That’s not a lot, but at least they developed their own EVs, have a supply chain for literally millions of (small) batteries and regenerative chargers and electric motors in finished cars.
When it comes time to really put out EVs, Toyota is in a much better position to survive the transition than Honda is.

The signal to noise ratio problem is analogous to trying to pick out a specific voice in a crowded stadium. It’s too loud to be able to pick up one source.
So the desert is like that, where there’s a lot of background electrical noise that’s louder than the electrical signals that a human heartbeat makes.