Reddit this week announced that it will no longer allow Reddit users to opt out of ad personalization, which means that ads on the platform will be...

TL;DR: Reddit is removing the option to opt out of ad personalization, targeting ads based on user activity. Some specific ad categories can still be limited, but there’s no more opt-out option.

  • AbstractifyBot@beehaw.orgB
    3·
    1 year ago

    Here’s the best summary I could make of the linked article

    Reddit is removing the option for users to opt out of personalized ads. The site will now target ads based on a user’s activity and account information. Reddit claims this requires little personal data and will improve ad relevance. However, users will no longer have control over whether their data is used this way. They can only filter ads by category, not opt out entirely. Personalized ads will still be optional in some countries due to GDPR laws.

    Overall, Reddit users can expect to see more targeted ads based on their engagement with different communities and content.

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