Before you get too hyped there don’t appear to be any actual pokemon in this world:
The series will tell the story of Madoka Akagi, a young girl who moves to Tokyo and becomes enthralled with the world of Pokémon when her mother gifts her a Game Boy and a copy of Pokémon Red.
Exactly my thoughts. Barbie was the first thing that came to my mind. Just using the brand recognition. Why not go all out and try to pull a Mario Movie?