Socialism has garbage marketing, full stop. Probably because those who specialize in marketing tend to thrive in, and thus gravitate to, capitalist frameworks. Consequentially, a great many members of the working class are propagandized into reflexive rejection of socio-economic policies that would greatly benefit them, based on taboo buzzwords and false equivalences.
Yes, established terminology is quite useful for nuanced discussion in leftist spaces, among those who understand the distinctions between “communism”, “socialism”, “democratic socialism”, “social democracy”, “command economy”, “State capitalism”, and “totalitarian dictatorship”. But for many people, those are all synonyms. “Socialism” means gulags and breadlines and the government stealing your stuff to give it to slackers.
I propose a reactionary framework. A movement committed to abandoning familiar terminology in favor of capitalist buzzwords. Driving a wedge between “capitalism” and “market economies”, leveraging discontent of blue collar workers against big business and political cronyism.
It’s not universal healthcare, it’s alleviating the unfair healthcare burden on small businesses. It’s not universal welfare, it’s freeing business owners by replacing the minimum wage with a prosperity dividend. It’s not a socialized workplace, it’s an equity compensation initiative.
The established terms are poisoned, but the actual concepts are widely popular, if you phrase them right. The movement cannot thrive by trying to carve out a portion of the “leftist” party, it has to draw support from the entire working class. The only way to accomplish this is by abandoning the poisoned terms in favor of business terms that cannot be twisted by capitalists without destroying their own platform.
Thoughts?
@agamemnonymous continueing the thread. you stated the issue was marketing being terrible. i dont actually think thats the case. talk to practically anyone below the age of 40 and almost unanimously they’ll tell you they hate capitalism and thats the starting point. for example i wound up on the far left thabks in part to youtube videos relating to xlimate change and then linking to further and further left wing channels.
i think at this point its more about patiently explaining the position
I disagree. I don’t think waiting for conservative reactionaries to die out is a viable methodology. Yes, millennials and gen Z slant left, but it’s not unanimous (I know several personally who grew up petit bourgeoisie and think capitalism is the only way) and gen X will be around for decades to come. Deciding that the hypnotized are worthless is not viable. The policies are popular, we need to reach those who would benefit on a broad scale before 2060.
Actually, I believe, if you look at the demographics, leftists will be a majority in like a few (~10) years anyways.