Cheesecake isn’t cake. It’s a pie or tart. Fruit pizza (the stuff with cookie crust and cream cheese on it) isn’t a pizza. It’s a tart. A lot of “bar” sweets aren’t “bars” really, they’re tarts.

The word “tart” is never used by us. The only “tart” Americans know of are “pop tarts”. Or when they use it as a pseudo-euphemism for “retard”.

That is all.