For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Edit: the amount of unsolicited advice in the comments is unreal. I don’t get ads on my phone or on desktop, I’m very aware of how to block them. I simply won’t watch YouTube on my PlayStation anymore. I’m not looking for suggestions, please stop with the recommendations.
Thats why I added in the bit of patreon and merch. The persons argument was that no one was going to pay for content that was cheap to make, which is patently absurd given the amount of people making a living off of merch/patreon type deals
Youtube ad revenue is split 55% with the creators - presumably its the same for premium - so yes it actually is “most” depending on how you want to define that.