Looks like they’ve also worked out the rights with Spider-Man since that set will be retroactively added to Arena with all Through the Omenpaths cards becoming the equivalent version of the Spider-Man cards and the Omenpaths art remaining as styles for that card
Through the Omenpaths was a little strange and definitely confusing, but I’m also a little disappointed that we won’t have in-universe versions of all the UB cards.



Unless they’re adding locations and limiting the game to 6 turns (usually), I’m not really interested.
I’m sure there’s a lot of people out there excited for Marvel stuff in MTG. Good for them I guess. Personally, I’m more interested in WOTC focusing on creating new, interesting stories and planes, but that ship sailed a long time ago sadly. I guess eventually the in-game universe will collect dust next to battles, world enchantments, fortifications, and a low power standard format.
@TehPers
@MysticKetchup
If WoTC want to bring in new players, great. But when they’re doing so many things that make learning MtG harder (EDH and its massive cardpool as the main way magic is played, uncapped numbers of new cards released, Omenpaths increasing challenge of recognising a card if you play Arena & cardboard) it seems less convincing that’s their motivation.
Retention rates of players introduced by a UB product has to be a fraction of that compared to existing players.