SAG-AFTRA said that AMPTP’s AI plan included scanning background actors and using their likenesses “for the rest of eternity.”
At least Bojack got paid
I agree with the actors but this article isn’t great.
Actors, writers, and multimedia artists are all having their jobs threatened because of low-return, high-yield AI and generative products that do not have the ability to replicate human work and should not be utilized in order to do so.
If AI can’t replicate human work then there wouldn’t be a problem. If the AI were terrible, products made with it would be as well.
The entire fear is that AI can (or will soon be able to) do a decent job at these tasks.
You’re right that it’ll get better, but I agree it likely won’t be the same as a human. The difference is it’ll cost nothing in comparison. That’s the threat. If they can get the job done 80% as well with a fraction of 1% of the cost, they’re probably taking it. They don’t want to use AI because it’s just as good or better, but because it’s a hell of a lot cheaper.
FWIW, this is kinda happening right now, albeit in a sort of “innocent” garage project sort of way. There are mods for Skyrim that take the voice work created by skilled actors, and use it to generate convincing additional dialog that they never consented to nor got paid for. Laura Baily is already seeing herself being AI’d by her own fans.
And this is with homemade software. Wait until the good stuff comes out.
The difference is they almost certainly can’t make money off of those. I hope that forward looking games negotiate contracts with their actors for mods using their performances to be commercial, and they get part of that revenue. It would be great for the modding scene to be able to have “voice-acted” content that fit into the game without the resources that the studio has.
It’s almost like we need an entirely new legal framework to ensure the non wealthy a standard of living while being continuously devalued over time by me technological developments. Artists already sell their souls to survive in this “market.”
