ad costs passed on in the form of higher product fees

This is what annoys me when people go on about ads making sites free.

Like the shitty uk government likes to say, it’s free at the point of use! but you still paid for it!

Even if you never buy the products advertised, no doubt the ad tax is slapped on every product that company sells. So you’re paying companies to advertise, then stalk you afterwards and yet people still don’t get why ads got so toxic now.