This is one of the big things that killed Amazon for me. They used to have a great search and filter function that was designed to make it as easy as possible to find what you were looking for. Now it’s designed to find things that are related to your search and ignore your filters when sellers pay them to promote their product. Combined with the fake reviews and the ocean of low quality trash that fills 95% of their inventory, it’s now actually easier to drive to a store and search shelves manually than it is to sit and click.

And don’t get me started on AI generated “reviews” that are just reworded marketing material with affiliate links. It used to be that google could get you some relatively reliable sources, but most of those have long since replaced real reviews with this bullshit. At this point, I just assume every review is a lie unless I see a video of a human testing the product while taking about it.

I honestly think that anyone who is making money by misleading consumers with product reviews that aren’t actually based on some interaction with the product should be in prison for fraud.