the wikipedia talk page on this is pretty interesting. The controversy outlines how India is low-key 2 different civilizations mashed together: the indo-aryan and the dravidian peoples. The talk page seems to suggest as much because the Tamil referred to Bharat as the “northern country”, and this seems to be the case up until the English came in and did things. I wonder what the reaction from the Dravidian-speaking parts of India will be.