It’s educate, AGITATE, organize
edit: putting this at the top so people understand the basis for this:
You may well ask: “Why direct action? Why sit ins, marches and so forth? Isn’t negotiation a better path?” You are quite right in calling for negotiation. Indeed, this is the very purpose of direct action. Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored. My citing the creation of tension as part of the work of the nonviolent resister may sound rather shocking. But I must confess that I am not afraid of the word “tension.” I have earnestly opposed violent tension, but there is a type of constructive, nonviolent tension which is necessary for growth. Just as Socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half truths to the unfettered realm of creative analysis and objective appraisal, so must we see the need for nonviolent gadflies to create the kind of tension in society that will help men rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood.
Discourage apathy by putting your fingers in your ears and shout about how impossible making any positive change is instead!
Putting your fingers in your ears to drown out the sound of the Overton window screeching to the right is a much better alternative.
“Changing 50 years of foreign policy on an issue most American voters don’t regard as important (however horrific that is) isn’t going to happen because the left-wing is threatening to let a fascist take power; that’s literally the opposite of the scenario that should be happening for improvement”