I was horrified when I first heard about this, though it actually seems to be a good strategy, if risky and ballsy:
Prop up an opposing candidate in the primary, who you project (the risky part) will poll worse against you in the general election.
It seems to be working…
https://youtu.be/K-UG88yoF0M?si=waPJ6WO29tQo2uJb
Given that Democrats this time around are out-fundraising the Republicans, it could be a really smart strategy.
https://democrats.org/news/rnc-statement-on-the-rncs-desperate-financial-situation/
One better:
Donald J Trump’s Orange County Jail.