BBC article with more details: https://www.bbc.co.uk/news/articles/c4gl737zr79o

Richard? Is that you?

Life insurance might not pay out for suicides. If he has family or anyone else mentioned in his policy he may not want to jeopardise that. No idea if that applies to OP’s neighbour, but it’s one potential reason.

Reminds me of the start of La Haine.
https://youtu.be/4rD05HsmtIU

I recently started getting spam to my dailymotion account.

Another variation of this is when you used Google, and the responses to the post say “Use Google”, or links to lmgtfy.