I’ve been thinking this when watching sports recently as well. I would argue that now these companies have decided that commercial breaks are not enough. Now they put ads on the freaking court and the players jersey so every shot of the game has an ad in view.
Even the sidelines have changed. There used to always be ads there but they were static and never changed during the game so they were easy to ignore. Now there are these computer generated ads there and they move around to try to get your attention. Hockey is almost unwatchable because of the ads on the boards that never stop changing. I still go to sports live when I can and pretty soon that is going to be the only reasonable way to watch sports and enjoy it.
Honestly I would take the little banner if it meant there was not comerical breaks. The fact that they do this on top of all the ads they also play at breaks is so over the top. I have been getting into European football and I find it so refreshing that they play 45 mins half straight through. It’s way faster games and there is not the disruption of comericals. In those games they have the banner, but I don’t mind it as much