Clearview AI offers its clients a system that works like a search engine for faces - users upload a photo and it finds matches in a database of billions of images it has collected.It then provides links to where matching images appear online.

In March, Clearview’s founder Hoan Ton-That said it had run nearly a million searches for US police, helping them to solve a range of crimes, including murders.

He also revealed its database contained 30 billion images scraped from the internet.

Critics argue that law enforcement’s use of Clearview’s technology puts everyone into a “perpetual police line-up”.

France, Italy and Australia had also taken action against the firm.

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    Explaining the decision James Castro-Edwards, data privacy lawyer from Arnold & Porter told the BBC that, “Clearview only provided services to non-UK/EU law enforcement or national security bodies and their contractors.”

    “The appeal turned exclusively on the fact that Clearview’s customers were overseas national security and law enforcement bodies, and so shouldn’t be relied on as granting a blanket permission for such scraping activities more generally.”

    And thats why you need a GDPR and enforce businesses to store their data on servers under European authority.