Whether it's the stealth wealth clothing that we're lusting after or the elevated sportswear that we're living with – our clothes are increasingly vanilla. And so are our homes.
Long gone are the days of exposed brick or 90s feature walls; instead, domestic interiors have succumbed to subtle shades of white, grey and beige — or their cursed cousin: greige.
has trickled down; rental properties today sport poorly painted walls in neutral shades and a limited choice between cheap carpet, laminate and fake timber flooring — aka the “landlord special”.
Whether it’s the beige and black cashmere turtlenecks of stealth wealth (think Gwyneth Paltrow’s trial looks, Succession’s Roy family and Lydia Tár) that we’re lusting after or the elevated sportswear of COVID normcore that we’re living with, there’s a stultifying lack of colour.
“The grey walls and these [box-like spaces] in real estate listings enable the virtual furniture to look more natural, and create an uncanny valley effect that is ripe for digital augmentation,” explains Wagner.
It first took purchase in the post-recession trends of minimalism and farmhouse modernism — but at this point, Wagner says, the dominance of greige has little to do with personal taste; rather, it is a result of “the commodification of the house and of the home itself”.
Sue Fenton, an interior designer at global architecture firm Woods Bagot and PhD candidate at RMIT University, says she’s noticed our built environments become increasingly less distinct in Australia.
This is the best summary I could come up with:
Long gone are the days of exposed brick or 90s feature walls; instead, domestic interiors have succumbed to subtle shades of white, grey and beige — or their cursed cousin: greige.
has trickled down; rental properties today sport poorly painted walls in neutral shades and a limited choice between cheap carpet, laminate and fake timber flooring — aka the “landlord special”.
Whether it’s the beige and black cashmere turtlenecks of stealth wealth (think Gwyneth Paltrow’s trial looks, Succession’s Roy family and Lydia Tár) that we’re lusting after or the elevated sportswear of COVID normcore that we’re living with, there’s a stultifying lack of colour.
“The grey walls and these [box-like spaces] in real estate listings enable the virtual furniture to look more natural, and create an uncanny valley effect that is ripe for digital augmentation,” explains Wagner.
It first took purchase in the post-recession trends of minimalism and farmhouse modernism — but at this point, Wagner says, the dominance of greige has little to do with personal taste; rather, it is a result of “the commodification of the house and of the home itself”.
Sue Fenton, an interior designer at global architecture firm Woods Bagot and PhD candidate at RMIT University, says she’s noticed our built environments become increasingly less distinct in Australia.
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