The European Union’s new Digital Markets Act (DMA) is a complex, many-legged beast, but at root, it is a regulation that aims to make it easier for the public to control the technology they use and rely on. One DMA rule forces the powerful “gatekeeper” tech companies to allow third-party app stores...
A great thing about the banners is that it’s not immediately obvious to everyone that websites are trying to track their every step online. The banners are annoying, but at least it pushes the tech industry to play with open cards.