Summary
Latino voters shifted significantly toward Donald Trump in 2024, driven largely by concerns over inflation, jobs, and immigration.
Trump garnered 45% of the Hispanic vote, a 13-point increase from 2020 and the highest for a Republican since 2004.
His economic message resonated, especially among Latino men, with many seeing him as a businessman focused on financial priorities over social issues. Immigration concerns also played a role, with some Latinos supporting Trump’s tougher stance on border control.
However, Latinas largely favored Kamala Harris, prioritizing issues like women’s rights.
I have a Mexican coworker who voted for Trump over a single issue: he believes Trump pulled the FBI and CIA out of Mexico, which stopped them selling guns to the cartels.
Not only is this not true, it shows that he’s voting for Trump solely for the benefit of Mexico. Honestly, to my mind, that’s not a bad reason to deport someone (which—as a citizen—he can’t be, I know).